Get To The Point

July 5th, 2011

I recently shared a video at the Toastmasters Club.  The video explains why you should take three specific words out of your vocabulary.  Click the link to watch the video.

Go out and make it a successful day!

Roger Neumann


June 22nd, 2011

Words are powerful when the person(s) take action on your words.  Using the right words in the right order will enhance your rewards.  When you hear the word communication, you probably think of speaking words.  Most people do think of words.  Words will allow you to perform well in the game of communications.  We have heard the phrase “the art of communication.”  That phrase means that you or someone else has given a speech, presentation, lecture, persuasion, etc. in a professional manner and cause someone to do or respond the way you wanted them to respond.  To achieve this level of communication, you must rehearse, review and revise to achieve the level of being a professional.

Who do you know that uses words to the level of being a professional?  There are many groups and here is a very short list:

Professional speakers
and the list continues.

Everyone is concentrating on using the proper words all the time.   Yet, have you ever considered there are words that should not be used?  Some words will give the impression of degrading the importance of your words..  We have heard the phrase “it’s the little things that can kill you,” and that holds true to words you should not use in your persuasions.  The words not to use are little words and they will create a huge negative impact in the subconscious mind of your audience.

These words are in no specific order and no word is more or less harmful than the other.  Here are words you should take out of persuasion vocabulary:

TRY, think about that for a while.  How can anybody try, either you do or you don’t!
This is a poor word because it implies failure or a C.Y.A. (cover your assets) or an out for you.

If you meet your friend and that friend says let’s have lunch tomorrow and you say, sounds good, “I’ll try.”  Tomorrow arrives, your friend is at the restaurant waiting for you and you never show.  In your friend’s mind you lied to him because you did not hold up your end of the plan.  Later that afternoon your friend calls and asks why you never showed up for lunch and you say, “I tried.”

Here is another example, you set your goals for the year and one of your goals is to make a million dollars by the end of the year.  The end of the year is here and you do not have a million dollars and you say, “I tried.”  You gave yourself an out  for failure, didn’t you?

CAN’T is another word to take out of your vocabulary.  Can’t never did anything so remove it NOW!

Have you ever asked someone to do something for you and they responded by saying, I can’t?  What did they really mean?  Did you ask them what they meant by saying I can’t?  Probably not.

Whenever someone tells you “I can’t,” you should ask them this: when you say I can’t do you mean you don’t know how to or you don’t want to?  If they say they don’t know how to, you NOW have information you can use to continue.  They can learn how to do what wanted them to do.  If they say they don’t want to, you ask them what is it that keeps you from wanting to do what you ask them to do and move on from there.  If they respond with I don’t know, they are just wasting your time.

Many people use the next word and they don’t even realize they are hurting themselves by using this word.  Many people get into trouble because they have a big BUT!  You did notice the spelling is with one T and not two T’s.  You may have a big but in your life and that big but keeps you from getting what you want.

Your “but” negates everything prior to it.  Here are some examples:

I want to be successful, but it takes a lot of work.
I want to healthier, but it means eating right and working out.

Any place you use but you need to replace your but with and.  Get the but out of there.  By replacing your but with and, you will change your mindset on everything.

Going back to the first sentence, read it with and.

I want to be successful and it will take a lot of work.

The second sentence.

I want to healthier and it means eating right and working out.

Notice the difference, we went from a negative to a positive in our speaking and it created a different mindset.

You NOW have some food for thought and you NOW know you must work at not using the three words.  It is now time to program your subconscious mind to get rid of using those three words.

The subconscious mind takes in information very well when someone speaks and it processes the information it just received.  Having said that, it is now time for you to say out loud these lines:

I remove the word “try” from my vocabulary.  Guess what, you have just programmed your subconscious mind to remove “try.”

Now, say this: I remove the word “can’t” from my vocabulary.  Your subconscious mind is programmed to remove the word “can’t.”

One more, say I remove the word “but” from my vocabulary.  Congrats, you have programmed your subconscious mind to remove “but” from your vocabulary.

Right now you may be thinking this is all a bunch of B.S.  I know how you feel and many people have felt that same thing and here is what they found.  They discovered that they were able NOT to use those words once they had their subconscious mind programmed to get rid of those words.

The mind is a powerful instrument and we only know a small portion of it’s potential.  When you are ready and want to do better, program you mind to do better and let it work for you.  You will be amazed.

You were intrigued with this article, weren’t you?  This was a sample of what is inside the book Persuasion Equations and I have a book reserved for you.  Just go the site:

go to the upper left hand corner, input your name and email address, click SUBMIT and you will taken to a page where you can get your book.

Go out and make it a $ucce$$ful day!

Go out and make it a successful day!

Roger Neumann

Times-Review Newpaper Article

June 5th, 2011

Cleburne Times-Review, Cleburne, TX


Related Photos

  • Roger Neumann


  • persuasion-cover-small-web.jpg


June 1, 2011

Retired Cleburne pilot shares tips, techniques for instant sales

By Steve Knight/

Roger Neumann of Cleburne, a retired military and commercial airline pilot, has been selling items since the age of 4.

“I grew up on a farm in Illinois just east of St. Louis about 40 miles. My sales career started out when my mom would take me door-to-door through the farm areas selling eggs, chickens and homemade apple butter,” Neumann said. “My job was to go up to the door, knock on the door and get the lady to come out to the car where the trunk of the car was open. ‘Here’s some apple butter. Do you want two, three, four or more?’ That was my line. Usually they would take at least one, sometimes two and sometimes they would get a bunch.”

If the customer only took one jar, the 4-year-old boy would apply the appropriate add-on sales technique.

“I would say, ‘You ought to get two because apples don’t get ripe every week of the year. We do this once a year and right now is a good time to stock up. Now is a good time to get more apple butter,’” he said. “That was pretty much my close. It went well because who’s going to say no to a 4-year old kid? Obviously, from that point on, my sales career got larger and bigger, and my products got larger and more expensive than a dozen eggs or a jar of apple butter.”

Now, Neumann applies and writes about what he has learned in “Persuasion Equations for instant sales,” a book with tips and techniques for the five-minute close.

“My niche in sales was at home, one-call closing where I have to go for the jugular to a make the sale while I was there. While I was flying with the airlines, I would continue to do my sales job because pilots don’t work that hard and they’ve got lots of time off,” said the retired Continental Airlines pilot. “So, I kept on with a sales career. I actually started a couple of businesses. My most profitable business was landscape lighting. I would go out to the homeowner’s place at night and give them a free lighting demonstration to show how the light would enhance their home in the evening time. That worked pretty well.”

Neumann said that the book explains how people can go from the traditional 20th century sales routine into the 21st century and instead of becoming a salesman, become a superior solutions specialist by helping people.

“The reason for that switch, which caused me to write the book, was at the turn of the century, a new monster came on the scene of salespeople called the World Wide Web. [The customer] can get on the Internet to find out everything you needed to know about whatever it is your thinking about getting for your home or for you or whatever the scenario was,” he said. “Now, people like me in your eyes, will treat it as a stepping stone to benefit me. So we had to change things around a little and a lot of people don’t know about this tactic yet.”

Instead of using the traditional 10 percent rapport, 20 percent gathering information, 30 percent presentation and 40 percent close technique, Neumann teaches a 90 percent rapport, 5 percent giving people the solution and 5 percent paperwork sales technique.

“It’s also with a touch of hypnosis involved with the book too. Most people have self-hypnosis. We all daydream throughout the day, which is a form of hypnosis in itself,” he said. “I tell people how to phrase their words, then use the right tonality and pacing and the words not to use. It gets the subconscious mind working and processing the information where it can feed the conscious mind, the logical mind and solidify the future partner to get involved.”

Because everyone is a salesperson at heart, he said, anyone in the people arena would find this book useful.

“One of the biggest problems in the arena is conversation and communication. Most people really don’t listen very well,” he said. “What I tell people to do whenever you are in the home and ask a question, always repeat what the person tells you. Use their words. The reason for that is they hear what they just spoke to you. If it’s right, they’ll agree with you. If it isn’t, they’ll say, ‘I didn’t mean that.’ I always have people repeat everything so you’re on the same track as everyone else. If you’re off track, how can you help people fulfill their needs and desires? Go out and make it a successful day.”

The book, published by Destiny Calling, is available at and other online retailers by searching for “Persuasion Equations.”

For more information, visit

Go out and make it a successful day!

Roger Neumann


May 20th, 2011

Here is your new book that will help your business grow, grow, grow when you take action and apply some or all of the gems found within the material.  This book is for anyone who is in the people business.  It can be summed up by using Zig Ziglar’s line “you can get everything in life you want, when you help enough people get what they want.”  It can’t get any easier than that.

Your book is waiting for you NOW at when you search for Persuasion Equations.  Please give me your feedback and let me know how I can help you.

Go out and make it a $ucce$$ful day!

Go out and make it a successful day!

Roger Neumann

The Psychological Triggers

May 15th, 2011

What makes people do what they do?  What causes they to take action?  How can you control what people think?  How can you direct people to take action on what you know is for the good of them and mankind?  What words and phrases should you use to have people respond the way you suggest?

Everyone has psychological triggers that make they perform and take certain actions.  When you have the knowledge, you can suggest someone to take the actions you want them to take.  When you pull the proper psychological triggers you are helping mankind to improve their quality of life in a positive manner.

You do want to learn this valuable information, don’t you?  It is as easy to learn as listening to the process.  Just listen to the packed filled informational CD of Psychological Triggers Exposed and start your journey today.  Simply click on this link to learn how to get your personal CD NOW:

Go out and make it a successful day!

Roger Neumann